{"id":900,"date":"2023-05-24T16:14:11","date_gmt":"2023-05-24T14:14:11","guid":{"rendered":"https:\/\/www.touchmedia.ma\/blog\/?p=900"},"modified":"2023-05-25T10:52:07","modified_gmt":"2023-05-25T08:52:07","slug":"giphy-quitte-meta","status":"publish","type":"post","link":"https:\/\/www.touchmedia.ma\/blog\/2023\/05\/24\/giphy-quitte-meta\/","title":{"rendered":"Giphy quitte Meta suite \u00e0 une d\u00e9cision britannique, vendu \u00e0 Shutterstock"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/giphy.com\/\"><strong>Giphy<\/strong><\/a><\/strong> quitte officiellement \u00ab\u00a0Meta\u00a0\u00bb apr\u00e8s avoir \u00e9t\u00e9 contraint de se s\u00e9parer de la c\u00e9l\u00e8bre plateforme de gifs par l&rsquo;Autorit\u00e9 britannique de la concurrence (CMA). Le groupe am\u00e9ricain a choisi de revendre \u00ab\u00a0Giphy\u00a0\u00bb \u00e0 <a href=\"https:\/\/www.shutterstock.com\/\">Shutterstock<\/a> pour 53 millions de dollars, une somme consid\u00e9rablement inf\u00e9rieure aux 400 millions de dollars investis par Facebook en 2020 pour acqu\u00e9rir la plateforme et l&rsquo;int\u00e9grer \u00e0 Instagram.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2023\/05\/image-meta-1.png\" alt=\"\" class=\"wp-image-905\" width=\"453\" height=\"254\" srcset=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2023\/05\/image-meta-1.png 640w, https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2023\/05\/image-meta-1-300x169.png 300w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n\n<p>L&rsquo;op\u00e9ration d&rsquo;acquisition de Giphy par Meta avait \u00e9t\u00e9 critiqu\u00e9e par le r\u00e9gulateur britannique, qui craignait des effets n\u00e9gatifs sur les march\u00e9s de la publicit\u00e9 en ligne et des r\u00e9seaux sociaux. La \u00ab\u00a0CMA\u00a0\u00bb avait donc ordonn\u00e9 \u00e0 Meta de se s\u00e9parer de Giphy.<\/p>\n\n\n\n<p>En octobre 2022, le r\u00e9gulateur britannique a d\u00e9finitivement ordonn\u00e9 \u00e0 Meta de se retirer Giphy. La vente \u00e0 \u00ab\u00a0Shutterstock\u00a0\u00bb est d\u00e9sormais conclue et sera finalis\u00e9e le mois prochain. Meta conserve n\u00e9anmoins le droit d&rsquo;acc\u00e9der aux gifs anim\u00e9s de Giphy.<\/p>\n\n\n\n<h6 class=\"has-small-font-size\">\u00c9crit par Marouane Essaaidi<br>Traffic Manager<br><a href=\"http:\/\/www.touchmedia.ma\">Touch Media<\/a><\/h6>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giphy\u00a0quitte officiellement Meta apr\u00e8s avoir \u00e9t\u00e9 contraint de se s\u00e9parer de la c\u00e9l\u00e8bre plateforme de gifs par la CMA.<\/p>\n","protected":false},"author":3,"featured_media":902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,42],"tags":[39,25,70,24,65,18,71,17],"_links":{"self":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/900"}],"collection":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/comments?post=900"}],"version-history":[{"count":9,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/900\/revisions"}],"predecessor-version":[{"id":951,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/900\/revisions\/951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/media\/902"}],"wp:attachment":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/media?parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/categories?post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/tags?post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}