{"id":813,"date":"2022-06-27T13:30:39","date_gmt":"2022-06-27T11:30:39","guid":{"rendered":"https:\/\/www.touchmedia.ma\/blog\/?p=813"},"modified":"2023-05-24T22:19:23","modified_gmt":"2023-05-24T20:19:23","slug":"basic-ads-un-nouveau-modele-publicitaire","status":"publish","type":"post","link":"https:\/\/www.touchmedia.ma\/blog\/2022\/06\/27\/basic-ads-un-nouveau-modele-publicitaire\/","title":{"rendered":"Basic Ads, un nouveau mod\u00e8le publicitaire !"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Meta est entrain de d\u00e9velopper un nouveau type de publicit\u00e9 <strong>privacy-friendly <\/strong>qui permettra aux annonceurs de promouvoir leurs produits sans se servir des donn\u00e9es personnelles des utilisateurs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2022\/06\/landing-page-promotion-facebook-770x384-2-300x150.png\" alt=\"\" class=\"wp-image-816\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2022\/06\/landing-page-promotion-facebook-770x384-2-300x150.png 300w, https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2022\/06\/landing-page-promotion-facebook-770x384-2-768x383.png 768w, https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2022\/06\/landing-page-promotion-facebook-770x384-2.png 770w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Les ing\u00e9nieurs de Meta appellent pour l\u2019instant ce produit <strong>\u201cBasic Ads\u201d<\/strong>.<\/p>\n\n\n\n<p>Ce que l&rsquo;on sait pour le moment c\u2019est que ce nouveau produit publicitaire serait destin\u00e9 pour des campagnes basic de branding et que ses KPIs seraient l\u2019engagement et les vues de vid\u00e9o.<\/p>\n\n\n\n<p>Le challenge pour le g\u00e9ant am\u00e9ricain est d\u00e9sormais d\u2019attirer les annonceurs vers un nouveau mod\u00e8le publicitaire ! \u00c0 suivre&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta est en train de d\u00e9velopper un nouveau type de publicit\u00e9 privacy-friendly qui permettra aux annonceurs de promouvoir leurs produits sans se servir des donn\u00e9es personnelles des utilisateurs.<\/p>\n","protected":false},"author":3,"featured_media":814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[39,25,32,18,17],"_links":{"self":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/813"}],"collection":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":4,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/813\/revisions"}],"predecessor-version":[{"id":938,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/813\/revisions\/938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/media\/814"}],"wp:attachment":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/categories?post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/tags?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}