{"id":670,"date":"2021-05-06T18:12:55","date_gmt":"2021-05-06T16:12:55","guid":{"rendered":"https:\/\/www.touchmedia.ma\/blog\/?p=670"},"modified":"2021-05-07T18:38:11","modified_gmt":"2021-05-07T16:38:11","slug":"facebook-annonce-de-nouvelles-fonctionnalites-video","status":"publish","type":"post","link":"https:\/\/www.touchmedia.ma\/blog\/2021\/05\/06\/facebook-annonce-de-nouvelles-fonctionnalites-video\/","title":{"rendered":"Facebook annonce de nouvelles fonctionnalit\u00e9s vid\u00e9o"},"content":{"rendered":"\n<p>Facebook compte lancer un test mondial des vid\u00e9os In-Stream pour permettre aux annonceurs de cibler leurs publicit\u00e9s, \u00e0 la fois par public et par sujet d&rsquo;une vid\u00e9o donn\u00e9e.<\/p>\n\n\n\n<p>Dans un article de blog, Facebook indique que le ciblage initial comprendra \u00abplus de 20 sujets vid\u00e9os, comme le sport, et plus de 700 cents sous-sujets tels que le baseball, le basketball, le golf ou la natation\u00bb. Ces publicit\u00e9s pourront \u00eatre plac\u00e9es uniquement dans des vid\u00e9os de moins de trois minutes \u00e9tant donn\u00e9 que la publicit\u00e9 ne s\u2019affiche qu\u2019au bout de 45 secondes vid\u00e9o lues. Cece permettra aux marques d\u2019avoir plus de contr\u00f4le sur l\u2019endroit o\u00f9 les pubs sont plac\u00e9es.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2021\/05\/image0605.png\" alt=\"\" class=\"wp-image-674\" width=\"194\" height=\"373\" srcset=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2021\/05\/image0605.png 158w, https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2021\/05\/image0605-156x300.png 156w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/><\/figure><\/div>\n\n\n\n<p>Facebook utilisera la technologie d&rsquo;apprentissage automatique pour s&rsquo;assurer qu&rsquo;elles respectent les directives de s\u00e9curit\u00e9 de la marque de Facebook.<\/p>\n\n\n\n<p>En outre, Facebook annonce qu\u2019il commencera \u00e0 tester son format Instagram Reel en Inde, au Br\u00e9sil, en Allemagne et aussi en Australie.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2021\/05\/IMAGE06052-1.png\" alt=\"\" class=\"wp-image-675\" width=\"234\" height=\"456\" srcset=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2021\/05\/IMAGE06052-1.png 200w, https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2021\/05\/IMAGE06052-1-154x300.png 154w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/figure><\/div>\n\n\n\n<p>Ces vid\u00e9os dureront jusqu&rsquo;\u00e0 30 secondes et les utilisateurs pourront y interagir de la m\u00eame mani\u00e8re qu&rsquo;ils interagissent avec le contenu organique.<\/p>\n\n\n\n<h6>\u00c9crit par Marouane Essaaidi<br>Traffic Manager<br>Touch Media<\/h6>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook compte lancer un test mondial des vid\u00e9os In-Stream pour permettre aux annonceurs de cibler leurs publicit\u00e9s, \u00e0 la fois<\/p>\n","protected":false},"author":3,"featured_media":676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/670"}],"collection":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":2,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/670\/revisions"}],"predecessor-version":[{"id":680,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/670\/revisions\/680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/media\/676"}],"wp:attachment":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/categories?post=670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/tags?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}