{"id":269,"date":"2020-02-13T12:02:41","date_gmt":"2020-02-13T11:02:41","guid":{"rendered":"https:\/\/www.touchmedia.ma\/blog\/?p=269"},"modified":"2020-04-09T16:44:52","modified_gmt":"2020-04-09T14:44:52","slug":"facebook-audience-network-noffrira-plus-de-site-web-mobiles-et-de-placement-instream","status":"publish","type":"post","link":"https:\/\/www.touchmedia.ma\/blog\/2020\/02\/13\/facebook-audience-network-noffrira-plus-de-site-web-mobiles-et-de-placement-instream\/","title":{"rendered":"Facebook Audience Network n\u2019offrira plus de site web mobiles et de placement InStream"},"content":{"rendered":"<p>Un porte-parole de <a href=\"http:\/\/www.facebook.com\"><strong>Facebook<\/strong><\/a> a d\u00e9clar\u00e9 que le site web mobiles et le placement InStream repr\u00e9sentaient de tr\u00e8s petites parties des activit\u00e9s de <strong>Facebook<\/strong> Audience Network et que leur suppression n&rsquo;aura pas d&rsquo;impact significatif.<\/p>\n<p><a href=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2020\/02\/s3-news-tmp-112560-facebook-audience-network-2x1-756.png\"><img loading=\"lazy\" class=\"wp-image-270 alignleft\" src=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2020\/02\/s3-news-tmp-112560-facebook-audience-network-2x1-756-300x150.png\" alt=\"\" width=\"522\" height=\"261\" srcset=\"https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2020\/02\/s3-news-tmp-112560-facebook-audience-network-2x1-756-300x150.png 300w, https:\/\/www.touchmedia.ma\/blog\/wp-content\/uploads\/2020\/02\/s3-news-tmp-112560-facebook-audience-network-2x1-756.png 756w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/a><strong>Facebook<\/strong> a en effet d\u00e9cid\u00e9 de mettre un terme aux emplacements Web mobiles et aux emplacements InStream sur le Web mobile via son\u00a0r\u00e9seau d&rsquo;audience, \u00e0 partir du 11 avril 2020.<\/p>\n<p>La composante principale de <strong>Facebook <\/strong><strong>Audience Network,<\/strong> lors de ses d\u00e9buts en 2014, \u00e9tait sa capacit\u00e9 \u00e0 permettre aux annonceurs d&rsquo;\u00e9tendre leurs campagnes <strong>Facebook<\/strong> \u00e0 des applications tierces. La soci\u00e9t\u00e9 a indiqu\u00e9 que cette activit\u00e9 est toujours robuste, avec plus d&rsquo;un milliard de personnes voyant chacune des publicit\u00e9s Audience Network chaque mois, selon les donn\u00e9es internes et des clients, y compris <strong>Activision<\/strong>, <strong>Pandora<\/strong>, <strong>TikTok<\/strong> et <strong>Tinder<\/strong>.<\/p>\n<p><strong>Facebook<\/strong> a d\u00e9clar\u00e9 qu&rsquo;il continuera \u00e0 prendre en charge les emplacements de vid\u00e9os et de sites Web pour mobile existants jusqu&rsquo;au 10 avril, date \u00e0 laquelle il a sugg\u00e9r\u00e9 que les annonceurs devraient chercher d&rsquo;autres partenaires de demande.<\/p>\n<p>Le r\u00e9seau social a \u00e9galement averti que les performances pourraient fluctuer au cours de cette p\u00e9riode.<\/p>\n<p>Les annonceurs qui utilisent <strong>Facebook<\/strong> Audience Network ont \u00e9t\u00e9 invit\u00e9s \u00e0 le supprimer, car <strong>Facebook<\/strong> ne r\u00e9pondra plus aux ench\u00e8res et aux demandes d&rsquo;annonces pour les emplacements Web et InStream \u00e0 partir du 11 avril.<\/p>\n<p>En ce qui concerne les rapports de donn\u00e9es, ils seront toujours accessibles pendant six mois apr\u00e8s le 11 avril.<\/p>\n<p><strong>Sources\u00a0:<\/strong><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/help\/publisher\/645132129564436\">https:\/\/www.facebook.com\/help\/publisher\/645132129564436<\/a><\/p>\n<p><a href=\"https:\/\/digiday.com\/media\/facebook-plans-shut-facebook-audience-networks-mobile-web-arm\/\">https:\/\/digiday.com\/media\/facebook-plans-shut-facebook-audience-networks-mobile-web-arm\/<\/a><\/p>\n<h6>\u00c9crit par Marouane Essaaidi<br \/>\nTraffic Manager<br \/>\nTouch Media<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Un porte-parole de Facebook a d\u00e9clar\u00e9 que le site web mobiles et le placement InStream repr\u00e9sentaient de tr\u00e8s petites parties<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/269"}],"collection":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":7,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"predecessor-version":[{"id":348,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions\/348"}],"wp:attachment":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}