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<\/a><\/p>\nAvec ce format, on saura combien d\u2019auditeurs ont \u00e9cout\u00e9 un spot, \u00e0 quelle heure et \u00e0 quelle fr\u00e9quence. La plate-forme nous permettra de choisir les prospects en fonction de l\u2019\u00e2ge, genre et type d\u2019appareils utilis\u00e9s<\/strong> pour se connecter \u00e0 son service (smartphone, tablette, ordinateur, iOS, Windows, macOS, Android, etc.).<\/p>\n <\/p>\n
\u00a0<\/strong><\/em><\/h6>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Spotify\u00a0annonce au CES 2020 un nouveau syst\u00e8me permettant d\u2019enrichir des podcasts diffus\u00e9s en streaming avec des publicit\u00e9s personnalis\u00e9es en<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/226"}],"collection":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":12,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/posts\/226\/revisions\/240"}],"wp:attachment":[{"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.touchmedia.ma\/blog\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a>annonce au CES 2020 un nouveau syst\u00e8me permettant d\u2019enrichir des podcasts diffus\u00e9s en streaming avec des publicit\u00e9s personnalis\u00e9es en fonction de l\u2019auditeur : Streaming Ad Insertion. Un syst\u00e8me qui, selon Spotify, am\u00e9liorera la mon\u00e9tisation des contenus et les performances des campagnes publicitaires sur un format de contenu de plus en plus populaire.<\/strong><\/p>\n